"die umweltberatung" (Eco counselling, non-profit organisation in Austria) invited all creative individuals to participate in a Video contest. The challenge was to create alternatives to plastic bags by reusing used material (textiles and all other recycling material) and to provide a step-by-step instruction for other interested persons on a video via www.youtube.com. The contest was run in 2011, but all submitted videos are available on YouTube to encourage future generations of creative students.